The SOMMETA Art Guide to The Armory Show
Held every autumn in Manhattan’s Javits Center, The Armory Show, commonly referenced as “New York’s Art Fair,” will be taking place from September 8-10th this year. Founded in 1994, this year the fair will have over 200 exhibitors, which can be a lot to take in, maybe even overwhelming for some. So we are sharing our tips to get through the fair feeling good, and like you did not miss anything you wanted to see!
Here are a few of our tips for navigating the fair:
PLAN AHEAD: Before you go to the fair make a list of the booths you want to see by viewing the exhibitors of the fair and map out the booths so it is easier to navigate. Familiarize yourself with the talks and events the fair will have like Armory Live & Armory Talks so you can plan your trip around the ones that interest you.
TAKE PICTURES: See an artwork that you like, take a picture! Even if you are not sure about whether or not it is a piece you would collect, maybe you like the way the piece looks and would consider another from the artist. It is also another way to make sure you track what you have seen for future reference, just make sure you also take a picture (or note) of the artist, gallery, and booth number if you plan to return to make a purchase later on.
BE SOCIAL: Those tending to the booths would be happy to share more information on the works on display or answer any questions you have regarding their gallery/institution, or artists. You do not want to leave the fair with lingering questions that may not be answered online, just speak to those at the fair while you can! Lastly if you like a booth leave your name and email so you can receive updates about their program; most booths will have a guest book for you to sign.
TAKE BREAKS: With 225+ booths you will want to take moments to digest what you have seen as you go through the fair. Don’t rush things, take your time with the art that interest you and take breaks as needed. Stop by one of the fairs lounge spots to sit, get a drink or some food so you can reflect and collect your thoughts on what you have seen before continuing through the fair.
If you’re looking for more guidance to navigating the fair or any future fairs contact us for advisory services, and we would be happy to help you be more comfortable in the art world!